Facebook Stories for Business

Stories on Facebook for Business.
It was announced that Facebook would be joining the Stories gravy train. It was a few months after the release of the social network.

Stories are being used by many accounts. The platform has over 250 million active users who regularly post content. That creates a huge market for businesses. The number is large, but not so large as to make it difficult to stand out. This is a platform that is still growing, and as a result, you can still get noticed.

The decline in organic reach of Facebook pages is relevant. Facebook is worried that a lot of advertisements on news-feeds might be the reason why more and more users are moving away from it. Content from pages has been removed. Business owners can now cut through the noise and get their content seen through stories. All of the benefits associated with stories that we have already explored come with this also.

How Facebook stories work
Facebook Stories are different from other types of post. Stories will appear at the top of the app while images and updates remain on the user's feeds. Stories are the first thing users see when they open Facebook. The icons for the stories are large at the time of writing. They take up a lot of space and are ideal for consuming on mobile. It is difficult for a user to miss them.

This is real estate for internet marketers. There are a few steps you need to take to use Facebook Stories. You need to create a page on Facebook. If you want to make money on Facebook, you need a Page to do so, and anyone can do that on IG. You will need to be an administrator on the page in order to post stories. Facebook Stories can be accessed from Messenger, where they are displayed as a row in the inbox. After being posted, Facebook Stories are available for a day.

Creating your first story on Facebook.
You need to make a page to create a Facebook Story. If you choose the option to create a page, you should give your page a name which is your business name. You will need to give more details like your postal address, phone number, and more. You should choose a category for your Page. It will be easier for others to find you if you describe the type of business you run. Your profile photo should communicate precisely what your business is about and who it is for, and it should be uploaded. The ideal logo is one that clearly expresses the mission statement and industry of the business, just like this might be your logo.

Getting Started with stories
With Facebook Stories, you can easily share your stories through the website as well as from your phone or tablet, Yet Instagram only can share via phone or table. There are ways to share stories on Facebook. Sharing their stories using the app is the recommended option for users. The desktop version provides more options and tools for users. It also gives you access to your phone's most likely superior camera.

The hamburger menu in the top right of the app is where you'll start. As the app is updated, the instructions may change. When you select the page that you just created, you will be taken to an area where you can see some details and create posts. To share a Story, you will need to view the page itself as a visitor might see it. Click on the icon at the top to see your profile image. Once you have created a story, the app will open up your gallery and show images. You will be able to take a new photo or video by tapping the camera icon. You will need to press the shutter button to use video. You can add effects by hitting the wand icon at the bottom of the screen, adding text by hitting the letter icon, or adding stickers. These can add a bit of personality and fun to your posts and are very similar to the feature found on other platforms. If you have a device that uses a stylus, you can draw free hand on the screen, which is great.

The link icon is the most useful. This doesn't allow you to link directly to a site of your choice, but it does allow you to add a call-to-action button, which is a benefit. You can sell things directly through your stories, which will have a high open rate, if you include options like "Book Now" and "Learn More"

Cross post to social media like Facebook and Instagram
When it comes to posting Facebook Stories, there is a useful tip that you can easily cross post from other platforms. When it comes to Stories, you might choose to prioritize that platform because it has a larger engagement. By choosing to post to both sites, you will be able to get even more benefit. If you go to the settings menu called Story Controls and scroll down to the option to share your stories to Facebook, you will see an option to post to both.

To learn more facebook stories for business, do join my social media marketing course.